An update to our Ohio State coverage

It's exciting news!

No, we’re not going anywhere.

But things are changing, so I owe you all an update.

When I launched this a few weeks ago, I thought it would be in addition to my full-time podcasting job. To be transparent, podcasting has been the primary source of income over the last few years, since I left The Athletic. While exploring other areas of coverage and opportunities for growth, I found that writing about Ohio State was a passion I didn’t want to give up. My intention was to balance both.

Covering Ohio State remains a passion project, but now I'm also hoping it can pay the bills.

This is now my full-time job. All of my energy will now go into everything that’s produced here. Yes, that will include a new, to-be-named Ohio State podcast with my friend and co-host, Doug Lesmerises.

Doug, who is the best podcast host and writer covering Ohio State, will also be writing about the Buckeyes here with me.

A couple of housekeeping notes:

• Since this will now be a two-person endeavor that will offer premium podcasts in addition to more written content, the subscription price will increase to $9.99/month or $99.99 for the year. Current subscribers shouldn’t see a change to what they’re being billed unless they cancel and resubscribe. This will only impact new subscribers.

• We’re introducing the BAD Tier (get it? Bill and Doug? It’s also a nod to our first OSU podcast name). This annual subscription, for $199.99, will offer subscribers all of the regular premium access, plus exclusive invites to monthly Zoom chats with Doug and Bill, priority for mailbag questions, the ability to provide feedback on how we shape the coverage here, and our eternal gratitude.

What you should expect for your subscription:

• Multiple premium written pieces per week, as I’ve been doing since launch, now with the addition of columns and features from Doug.

• At least two premium podcasts per week, including the longer mid-week pods that Doug and I have produced at multiple outlets in the past. We plan to provide a mix of free and premium podcasts in both audio and video form on platforms you’re familiar with, but at least two of those shows will be exclusive to subscribers here.

This is all happening a bit faster than either of us expected, and the season is right around the corner. We ask that you bear with us while we get those other podcasting platforms set up. In the meantime, you should see Doug’s writing and some podcasts appearing here soon.

The last thing we need from you: We’re changing the name, and we'd love your help. “The B Gap” made sense when there was just a B here. Now there’s a D. So we want to freshen that up to better reflect the new team. Fire away with any suggestions in the comments.

I’ll end with a sincere thank you to everyone who has signed up already. The support has been truly overwhelming. Doug and I apologize for the silence on the podcasting front, and thank you for your patience as we figured things out.

We’re fired up to be teaming up on covering Ohio State and look forward to the future with you.